Why do Search Engines crave fresh content? Yahoo, Google and the likes want to give you
what you are searching for, so you will return there for your next search.
Then, who knows, maybe one day a week you will click on a sponsored ad and the SE will make some money.
But how determined are they? The last time I checked, a blog post I made, was indexed by Google in 9 hours (by the time I checked). It was ranking in 21 hours - again by the time I thought to check.
So how about you? The SEs devour blogs, when did you last feed them?
This type of information, and much much more awaits you if we see you at one of our workshops for some Toronto SEO training at the SearchEngineAcademy.ca in April!