The more you work at SEO, the more you realize it is not rocket science, as John Tawadros confirmed in his recent article.
I should know, I played college hockey for RPI, a top US engineering school. Please note, I said played hockey, classes were optional but that is another theme altogether.
The reality of SEO is that anyone can do it. You simply have to develop a strategy and commit to the time it takes to build a significant site. Stay tuned, we are going to spell it out for you over the next few weeks.