In Part 2 of this article, Barry continues to walk a Dentist through the (painless) process of SEO of his web site. Topics include choosing Keyword Phrases, using Robin Nobels’ “Idea Motivator Blog”, Outsourcing Article Writing, Title Tags tips from Jerry West, and a powerful SEO Tip from John Alexander who will be teaching at the SEO Workshops with us in Toronto Nov 13-17/06.
Here is the link to the Internet Marketing Article - No Google For You - Part 2
We receive emails recommending webinars on a daily basis. This terrific presentation by Dave Taylor on blogging at the affiliate summit caught my attention this week.
I usually listen while I am rowing (indoor) in the mornings but Dave’s session literally made me stand up and take notes.
Yahoo! jumps feet-first into the blogosphere. “It represents a huge first step in providing solutions to the marketing challenges you face now, and those you’ll face as media continues to evolve.”
Create a Google Alert and receive a daily email of updates on relavant topics based on the search queries that interest you.
Google Sitemaps is a great tool that allows site owners to feed it pages they’d like to have included in Google’s index. The service is free and Searchenginewatch has a terrific article that walks you throught the process.
COMSCORE, the firm that researches consumer online behavior stunned the participantcs at a recent Search Engine Strategies - Local conference. Their announcement indicated that that the vast majority of Internet users (68%) had searched for a local business in July and that was a 43% increase over the prior year. Dick Larkin spoke at the conference and he has the whole story.
Just start typing in each letter of your search request and Google Suggest will show you the most popular requests for that term and how how many times people have searched for that specific term over a period of time. The time frame of the search values is debatable but try it out; you will be surprised by the search terms you haven’t thought about for your industry
In yesterday’s Internet Marketing Blog post by Barry entitled Which Engine Should You Optimize For (about the level of spending of advertisers on the big 3 search engines) we see yet another example of Google’s number one ranking.
Indeed, estimates declare that 50% to 80% of all searches on Search Engines are made on Google.
Barry also pointed out yesterday “All the more reason, if you want to be a player in the seosphere, you have to produce Google results.”
Well if Google is so important when was the last time YOU reviewed Google’s Webmaster Guidelines? They have at least 1/2 the market!
If you haven’t done so already read and follow the guidelines. If you have read them before, do so again, and do so periodically from now on as they do add to and update their info regularly.
Here’s the link http://www.google.com/webmasters/guidelines.html
Have a great weekend!
A Bizreport.com article indicates that Google is expected to report U.S. advertising revenues of $4 billion in 2006; the entire U.S. online ad spend is expected to be $16 billion. For Google, this is a 65% jump from the numbers reported in 2005 and marks a continued pull away from Yahoo, their closest competitor.
“These growth numbers establish Google as the unrivaled king of online advertising universe, leaving Yahoo, with its greater advertising diversity and years of media experience, struggling in second place,” David Hallerman, eMarketer senior analyst (via MarketWatch) said.
All the more reason, if you want to be a player in the seosphere, you have to produce Google results.
Every day, I get an email from a site owner asking me about the latest seo shortcut. “Top Google Rankings in the blink of an eye for only $10.00” or, “We’ll add you to 5,000 directories overnight!”
It reminds me of all the weight loss programs you see on TV infomercials. There are literally thousands of ways to lose 20 pounds in an instant! They make it look so easy. Yet the reality is that you have to work at it.
SEO is no different. The truth is you have to work at seo to make it work for you. And if you are offered a shortcut that looks to good to be true……it probably is.
